Perceptions and Attitudes of the Pandeglang Regency Community towards the Halal Tourism Concept

Abstract

This study aims to explore the perceptions and attitudes of the people of Pandeglang Regency regarding the concept of halal tourism. It is important to know their perceptions and attitudes as a basis for policy for local governments who wish to implement the concept of halal tourism. This research data was obtained through interviews and documentation. Interviews were conducted in a structured manner with an open question model. The research subjects were determined using purposive sampling, involving a number of groups such as ulama, academics, community leaders, government elements and tourism actors. The collected data was analyzed descriptively-qualitatively. The research results show that tourist attractions in Pandeglang Regency have the potential to become halal tourist destinations. The local community also agrees with the implementation of halal tourism, for the reasons that halal tourism is considered to be in line with Pandeglang's identity as a santri city, halal tourism is believed to increase comfort for tourists, and halal tourism is believed to encourage economic potential for local residents. This agreement is followed by their support and readiness to contribute directly to efforts to implement halal tourism according to their respective capacities.